The Ambani-merchant wedding has finally come to an end, but not the events yet. After the couple officially tied the knot on July 12th. The wedding was a grand event and a high-profile union, with over 14,000 guests at their reception. Their wedding is not only grabbing headlines every day, but is also helping boost India’s economy, employment, tourism, and investments. The main boost is said to be seen in the hospitality industry.
The pre-wedding celebration
The pre-wedding celebrations were held in the city of Jamnagar, Gujarat, and on a luxurious international cruise in Italy. It was under the spotlight globally. Present among the glorious list of guests were Mark Zuckerberg, Bill Gates, Rihanna, and even all icons of Bollywood. The entire festive event was filled with exhilarating performances by international artists like Katy Perry and the Backstreet Boys, which added to the pompousness of the affair.
Increase in tourism
During Ambani-Merchant Celebrations, over 200 hotels in Jamnagar, Rajkot, and nearby places were fully booked continuously for three months. That increase in visitors is not only going to fill the hotel rooms but has also brought international attention to Jamnagar, which helped to enhance its status as a cultural and economic centre. The persistent high occupancy rates show the lasting influence of the celebrations that go on to attract long after the occurrence of events.
Boost in hospitality industry
Hotels, eateries, and catering houses are all gearing up to cash in on the demand and bring in revenues most welcome. Local companies—such as travel agents, florists, and decorators—are also set to profit from this activity. High-quality craftsmanship, intricate embellishments, and brilliant colors are staples of Indian weddings. This Ambani wedding will be a stunning spread of these components, presenting local artists and design businesses most stylishly to the world. From wedding dresses and jewelry to mandap decorations, it shall create several custom features that shall come out precisely to let the world view the expertise and skill of Indian craftsmen.
Supporting local businesses
Against the backdrop of all such pomp and pageantry, the decision to host this wedding in India could be said to have been a very calculated move by the Ambanis. In effect, this serves to prove that the Ambani family does care for the local market and holds belief in its potential. The act also becomes one of the contributors to the general trend towards the promotion of ‘Make in India’ and local enterprises. Such a high-profile event holds the effect of its ripples far, benefiting not just vendors directly engaged but also alluring other well-to-do families to hold their celebrations within the country.
Diverse Political Guestlist
Among the prominent dignitaries present at the function were all cabinet ministers of India including Prime Minister Modi, Mamata Banerjee the Chief Minister of West Bengal and President of TMC; and Lalu Prasad Yadav, Former Chief Minister of Bihar and President of RJD. Present among others were former Uttar Pradesh Chief Ministers Akhilesh Yadav of the NCP-SP, former Madhya Pradesh Chief Ministers Digvijaya Singh and Kamalnath, Salman Khurshid, Kapil Sibal, Abhishek M Singhvi, Sachin Pilot, Supriya Sule of the NCP-SP, and DK Shivakumar of the Karnataka Congress. The guest list guaranteed that people of all political persuasions would be present at the gala event.
Invitation to Global Leaders
The lavishness of the Ambani wedding has also brought Reliance Industries into the limelight. While in India, the public knew Reliance for its diversified investments in such areas as petrochemicals, refining, oil, telecommunications, and retail, due to this wedding, Reliance is more visible across the world.
Additionally, Former British Prime Ministers Tony Blair and Boris Johnson attended, as did Saudi Aramco CEO Amin H. Nasser, with top companies CEO and presidents like Adobe, Samsung, google and reality TV star Kim Kardashian and her sister Khloe, Nigerian rapper Rema, and footballer David Beckham. Gautam Adani, a business magnate, attended the wedding holding the hand of his young granddaughter, accompanied by his son Karan and wife Preeti. Kumar Mangalam Birla also came with his family.
The wedding of Anant Ambani and Radhika Merchant is one such that proves how lavish celebrations can transcend the domain of personal satisfaction and contribute toward stimulating economic prosperity and cultural pride. Here, it manifests an investment in the local economy and has long-term effects on the local community and the international stage.
About the author
Yogya Reddy is an undergraduate student at the University of Massachusetts Boston studying International Relations and affairs. She is passionate about global democracy and politics. She also enjoys working on research and writing.
