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GOPIZZA To Go for Rapid Expansion – Plans to Add 50 More Stores in India

Synopsis : The CEO Jay Lim announced to addition of 50 more stores totaling 100 outlets in India which is going to be the second highest after Korea, and will move west in Ahmedabad & Pune then North

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GOPIZZA To Go for Rapid Expansion – Plans to Add 50 More Stores in India
Written By: NSA Admin

New Delhi | Updated On: February 8, 2024

South Korea-based global Pizza startup brand GOPIZZA, highlights India as its significant market boasting the second highest after Korea. The has invested INR 50 crores in India and will be investing INR 100 crores to boost up overall expansion of its presence in India.

When it comes to employee growth the Oval Pizza company has employed around 250 employees so far which is expected be double up by the end of the year backed by a rapid growth strategy.

GOPIZZA Opened its 50th Store

Recently the successfully opened up its 50th outlet in Bengaluru totaling 200 outlets globally. The pizza company focused on the southern part of the country initially starting with cities like Bengaluru, Chennai & Hyderabad, Now plans to expand its footprints in the western parts starting from Pune & Ahmedabad and thereafter to the northern parts with Mumbai as the final target market which is quite interesting to see.

The company depends on its Unique Selling Proposition (USP) which lies in its Oversized personalized pizza, brick-and-mortar stores, shipment container stores, dessert cafes and food trucks. The is soon to launch stores on highways as well.

GOPIZZA, advanced technologies like GOBOT and GOVEN

Technological Integration is one of the major reasons for the success of the GOPIZZA, advanced technologies like GOBOT and GOVEN, which is its unique oven, are utilized to create kitchen efficiency, ensuring consistent quality across all outlets. GOBOT, a cooperative robot, handles tasks like slicing and saucing pizzas, while GOVEN, an automatic pizza oven, ensures quick and consistent baking. Moreover, the company is on the way to integrating technologies like AI & Robotics in its kitchen efficiency to make quality and quantity efficiency – this marks the company’s commitment towards innovation and creativity.

The flagship outlets in Bengaluru are characterized by innovative design offering a semi-dine-in concept that gives the consumers authentic vibes of eateries in the outlet itself. The menu offers blended features of PIZZA & Korean specialties along with starters and desserts inspired by Korean cuisine.

 Now GOPIZZA is targeting to open up over 100 outlets in India by the end of 2024, surpassing 500 stores worldwide, and further expand into new global markets, including the USA, Philippines, Vietnam, and the Middle Eastern markets.

Please read in details: Gopizza Bangalore Store

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NSA Admin

NSA Admin

The proposed entity has its fair share of challenges ahead of it. The Indian media market is constantly changing, and the new entity will have to adapt accordingly. Besides that, it also faces stringent competition from other media giants like Netflix and Sony, which recently cancelled its own ambitious merger with Zee.

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